In the world of modern football, data is one of the most valuable assets a club can possess. From improving on-field performance to managing business operations, Big Data has become a cornerstone of how clubs operate both on and off the pitch.
Atlético de Madrid, along with other top clubs like Liverpool and Manchester City, has partnered with Acronis to not only optimize data performance but also ensure the security of their sensitive information.
But first, what is Acronis and what do they do?
Acronis
Acronis is a global leader in cyber protection, specializing in solutions that secure, back up, and optimize data for businesses worldwide.
Known for their work in the sports sector, Acronis provides advanced technology to protect sensitive information and improve data performance.
Their expertise in data security and analytics helps organizations like Atlético de Madrid protect valuable assets while gaining actionable insights from their data.
Let’s take a closer look at how Atlético de Madrid is leveraging this partnership with Acronis to enhance both their football operations and business processes.
1. Optimizing Data Performance On and Off the Field
The partnership between Atlético de Madrid and Acronis focuses on optimizing the use of data to improve the club’s performance.
While most football fans are familiar with how data is used on the pitch to analyze tactics, player fitness, and game strategies, this agreement extends beyond the field.
Atlético de Madrid uses Acronis’s technology to ensure that data collected during training and matches is processed efficiently, providing real-time insights to the coaching staff.
This means that during a match, data on player positioning, passes, and tactical setups can be analyzed quickly, allowing the coaching staff to make in-game adjustments that give the team a competitive edge.
In training sessions, the ability to process and review large amounts of data ensures that individual player performance is optimized, leading to better team results overall.
2. Protecting Sensitive Data with Acronis
While data optimization is critical for on-field performance, data protection is equally important for a football club’s off-field operations.
Atlético de Madrid, like many top-tier football clubs, handles a vast amount of sensitive information, from player contracts to business deals and confidential communications.
Ensuring that this data is protected is one of the primary roles of Acronis in their partnership with the club.
As noted by an Acronis Sales Manager in 2019, “Data today is fundamental for any sports team. We are not only looking to protect them, but also to help clubs analyze them.”
This highlights the dual role that Acronis plays: safeguarding important data from cyber threats while also enabling clubs to maximize the value of their data through analysis.
3. Supporting Business Operations
Beyond the pitch, Atlético de Madrid uses Acronis to streamline its business operations. In today’s digital age, clubs are more than just football teams—they are global businesses with marketing, sponsorship, and fan engagement strategies that generate significant revenue.
By optimizing how data is managed and analyzed, Acronis helps the club make smarter business decisions, from managing fan engagement platforms to optimizing sponsorship deals.
This data-driven approach not only enhances how Atlético operates as a football club but also as a global brand.
By ensuring the integrity of their data and optimizing its use, the club can grow its business operations while maintaining the security of their internal processes.
Conclusion
In partnership with Acronis, Atlético de Madrid has taken significant steps to optimize both their on-field performance and off-field operations.
By utilizing Big Data effectively, the club can analyze tactical decisions in real time while ensuring that sensitive data remains secure.
This partnership underscores the importance of both data protection and performance optimization in modern football, as clubs navigate the dual challenges of competing at the highest level and operating as global businesses.
As football continues to evolve in the digital era, Atlético de Madrid’s partnership with Acronis serves as a blueprint for how clubs can leverage technology to stay competitive both on and off the field.